Why We Buy: The Science of Shopping

Thứ năm - 28/12/2017 20:55
A guided tour of the most innovative stores, malls, and retail environments around the world-almost all of which are springing up in countries where prosperity is new.
Why We Buy: The Science of Shopping, Updated and Revised Edition
Why We Buy: The Science of Shopping, Updated and Revised Edition

Why We Buy: The Science of Shopping, Updated and Revised Edition

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture-full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:

Why We Buy: The Science of Shopping, Updated and Revised Edition

The latest trends in online retail-what retailers are doing right and what they’re doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

Why We Buy: The Science of Shopping, Updated and Revised Edition

A guided tour of the most innovative stores, malls, and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide-it offers advice on how to keep your changing customers and entice new and eager ones.

Why We Buy: The Science of Shopping, Updated and Revised Edition (Audiobook) by Paco Underhill and Mike Chamberlain
English | 2011 | ISBN: 1441789405 | ASIN: B004ZG3SCM | 12 hours and 3 minutes | MP3 64 kbps | 330 MB

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